WHS for lucky mail

The Zurich advertising agency Weber Hodel Schmid (WHS), Zurich, has been commissioned by the celebrity magazine Glückspost with a reader campaign that will appear in print at the end of February, according to Yvonne Boller, Managing Director of WHS. Another agency will remain responsible for direct mail and advertising, she told Werbewoche. This agency is Soldini Bienenfeld (SB), Zurich. SB only took over the Glückspost budget in November. Frank Bienenfeld assumes that WHS will realize a publicity campaign. He added that SB itself does reader and subscriber advertising for Glückspost.