Charging values with meaning
Basellandschaftliche Kantonalbank has a new look. Branders designed the branding. Rod is handling the advertising campaign.
Basellandschaftliche Kantonalbank is a successful regional brand. However, in a market with increasing competition, the traditional bank requires a focused strategy and a differentiated image. The Zurich agency Branders won the mandate in fall 2008 after a pitch with three agencies and accompanied the process from brand analysis and brand strategy to brand appearance and implementation. The resulting image campaign is currently being implemented by the advertising agency Rod Kommunikation.
Basellandschaftliche Kantonalbank offers a wide range of products and services for companies and private individuals. Its comprehensive expertise is combined with a long-term commitment to the region. This is how the cantonal bank positions itself "uniquely in the competitive environment", as the responsible strategist Pascal Geissbühler explains at Branders. At the heart of the new branding is the partnership concept "My sparring partner". The bank not only advises and supports clients competently, but also acts with "feu sacré" and foresight. It not only confirms, it challenges, inspires and motivates. "The kind of partner you want" is the bank's motto.
At the center of the new brand identity is a visual world that portrays people in their natural environment: Different couples who live their everyday lives in mutual trust and overcome challenges together.
The authentic black and white images are complemented by colourful illustrations that vividly and diversely symbolize the added value of the partnership, the goals and the dreams of the customers. A simple principle that characterizes the entire appearance: from numerous brochures to the Internet to posters and advertisements. pan
"Sparring partner for all stakeholder groups"
"Offer for identification"
Basellandschaftliche Kantonalbank offers a wide range of products and services for companies and private individuals. Its comprehensive expertise is combined with a long-term commitment to the region. This is how the cantonal bank positions itself "uniquely in the competitive environment", as the responsible strategist Pascal Geissbühler explains at Branders. At the heart of the new branding is the partnership concept "My sparring partner". The bank not only advises and supports clients competently, but also acts with "feu sacré" and foresight. It not only confirms, it challenges, inspires and motivates. "The kind of partner you want" is the bank's motto.
At the center of the new brand identity is a visual world that portrays people in their natural environment: Different couples who live their everyday lives in mutual trust and overcome challenges together.
The authentic black and white images are complemented by colourful illustrations that vividly and diversely symbolize the added value of the partnership, the goals and the dreams of the customers. A simple principle that characterizes the entire appearance: from numerous brochures to the Internet to posters and advertisements. pan
"Sparring partner for all stakeholder groups"
"Offer for identification"
