Advertising like in the Wild West, but used in a more targeted way

Spillman Felser Leo Burnett were able to leave the festive saloon with the most awards in their pockets without drawing their revolvers: three gold awards, two silver and one platinum. With a total score of 24 points, SFLB left the other agencies far behind. Platinum award winner and thus the best work of the year "WOZ - Werbung stört!" (WOZ - Advertising disturbs!) impressed with its unique idea. As a newspaper that does not advertise, WOZ is dependent on other sources of income. Spillmann Felser Leo Burnett came up with the surprising solution of avoiding advertising by reading between the lines of advertising messages to find out how annoying they can be. Avoiding advertising with advertising sounds like a high-noon, but in addition to the platinum prize, it was also worth gold to the jury in the "Addressed mailings" category. In the agency ranking, Jung von Matt/Limmat followed eleven points behind the first-placed agency. Three of their works were awarded silver in the categories "Integrated Dialogue Campaigns" and "Digital Dialogue Measures". The "Graubünden Obermutten" campaign was worth a gold award to the jury. Agentur am Flughafen came third in the agency ranking with a total score of 11 points. In addition to the audience award, it won bronze in the categories "Addressed mailings up to 250 copies" and "Production" and silver in the "Ambient" category.

In the "Art Direction" and "Dialogue Strategies" categories, the jury searched in vain for winners of one of the three precious metals and did not award any prizes. But there were special awards. In keeping with the rugged Wild West, the agency at the airport scooped the AZ Direct Audience Award with its "Pigskin Tattoo Poster" for the tattoo convention. Luca Schneider and Sebastian Eppler deservedly received the SDV Junior Award and thus set the theme for the upcoming SDV Award with their work "The DM Games are open". pan

Highnoon On June 22, 2012, the Kongresshaus Zurich was transformed into a Western landscape for the SDV Awards ceremony under the motto "Play me the song of victory". A total of 29 entries were honored in 12 categories. With the award-winning work, the Swiss Dialog Marketing Association was able to convincingly demonstrate that the divide between traditional advertising and dialog marketing, which has been "cultivated" over the years, is not actually that deep. The classic agencies definitely came out on top in the agency ranking. The impression pictures show the winners, the show acts Zürcher Jugendorchester and Tinka Belle, the presenter Melanie Winiger with jury president Christian Huldi. The main sponsor of the event was Post Mail, represented by Jan Remmert.