Advertising under the red sun
The Zurich-Tokyo agency is speaking authentic Japanese for the first time on behalf of Oerlikon Solar.
When I named the agency Zürich Tokio, I would never have dreamed that one day our work would actually be seen in Tokyo," reveals Daniel Donati, founder and owner of Zürich Tokio. "But now the time has come: Zürich Tokio is becoming a reality." In February of this year, the Zurich agency won the global account from Oerlikon Solar and was commissioned to redesign the market leader's brand identity. The aim was to succinctly implement Oerlikon Solar's promise "We make solar power economically viable" and to dramatize the imminent achievement of grid parity. This means cost parity between solar energy and conventional energy.
The result is three advertisements with the subjects "Reach", "Touch" and "At your fingertips". In all of them, the approach to the economic use of solar energy is presented in a memorable way. The fact that solar energy is available everywhere is symbolized by the various landscapes in the background.
In addition to the advertisements, Zurich Tokyo also created a new brochure concept with a generous design that reflects the imposing dimensions of a solar module production facility. The communication was designed in English and translated into Chinese, Korean and Japanese. The work from Zurich was shown for the first time in Tokyo at Japan's largest solar trade fair at the end of June. "A great feeling," Donati is still proud.
pan
The result is three advertisements with the subjects "Reach", "Touch" and "At your fingertips". In all of them, the approach to the economic use of solar energy is presented in a memorable way. The fact that solar energy is available everywhere is symbolized by the various landscapes in the background.
In addition to the advertisements, Zurich Tokyo also created a new brochure concept with a generous design that reflects the imposing dimensions of a solar module production facility. The communication was designed in English and translated into Chinese, Korean and Japanese. The work from Zurich was shown for the first time in Tokyo at Japan's largest solar trade fair at the end of June. "A great feeling," Donati is still proud.
pan
