Advertising Switzerland: UBS grows, Philipp Morris saves
The two largest advertising clients last year were last year were again the major distributors Migros and Coop. This according to the advertising market trend study by Media Focus.
The two largest advertising clients in the
last year were once again the major distributors Migros and Coop,
both, however, with declining investments (-6.8 % and -8.0 % respectively). The
according to the advertising market trend study by Media Focus. Among the top
Five advertisers by gross advertising investment count
also Swisscom, Nestlé and Denner. The discounter has expanded its
Investments increased significantly by + 34.5 %. The following have increased
also UBS with +45.9 %, Gillette (+32.6 %), Peugeot (+19.6 %)
and Swisscom (+ 21.3 %). Significant savings in advertising expenditure were made by L'Oréal
(-22.7 %), Philipp Morris (-23.9 %) and the two car giants Hyundai
(-13.7 %) and Toyota (-13.1 %). In the study, Media Focus reports
The respective advertisers account for all gross advertising investments,
also the products of other manufacturers (dealer advertising).
last year were once again the major distributors Migros and Coop,
both, however, with declining investments (-6.8 % and -8.0 % respectively). The
according to the advertising market trend study by Media Focus. Among the top
Five advertisers by gross advertising investment count
also Swisscom, Nestlé and Denner. The discounter has expanded its
Investments increased significantly by + 34.5 %. The following have increased
also UBS with +45.9 %, Gillette (+32.6 %), Peugeot (+19.6 %)
and Swisscom (+ 21.3 %). Significant savings in advertising expenditure were made by L'Oréal
(-22.7 %), Philipp Morris (-23.9 %) and the two car giants Hyundai
(-13.7 %) and Toyota (-13.1 %). In the study, Media Focus reports
The respective advertisers account for all gross advertising investments,
also the products of other manufacturers (dealer advertising).
