Advertising with remake discount
It was delightfully striking to see the iconographic power that the Hollywood logo, towering over the rooftops of Beverly Hills, holds for this respectable Swiss advertising executive.
Film The iconographic power of the Hollywood logo above the rooftops of Beverly Hills for a respectable Swiss advertiser is delightful.Film The iconographic power of the Hollywood logo above the rooftops of Beverly Hills for a respectable Swiss advertiser is delightful. If he wants to recommend himself to discount specialists as particularly original, the dull discount symbol won't do. What is needed is an emotional visual language. And where is the rhetoric of emotion used more frenetically than in the celluloid and silicone city? What a stroke of luck that Guye & Partner used the high-percentage lettering for an advertising motif for the first time in 1998 for the UBS youth account (picture left). But the joy of the creative minds is probably even greater
The fact that the gifted and strict former advertiser and ADC President Martin Suter lives far from home in Central America. After all, he coined the only taboo in the advertisers' code of honor: "Thou shalt not steal - not employees, customers or orders. This refers to ideas." One can hope that the client was at least granted a remake discount for the baked idea.
(la)
The fact that the gifted and strict former advertiser and ADC President Martin Suter lives far from home in Central America. After all, he coined the only taboo in the advertisers' code of honor: "Thou shalt not steal - not employees, customers or orders. This refers to ideas." One can hope that the client was at least granted a remake discount for the baked idea.
(la)
