Advertising with a vision
Noteworthy: Winterthur’s headquarters moved to Paris last week. Of course, this poses a minor problem for customers if they want to continue believing in the slogan «close to you.».
Takeovers "Close to life, close to you."
This is the claim under a poster for Winterthur Insurance.
As is well known, this fledgling subsidiary of Credit Suisse was
under the hood. The French Axa Group has developed the
Bridewealth paid. Since then, Winterthur's head office has been located
in Paris. Of course, this means a small problem for customers,
if they want to continue to believe in the "close to you" claim. But
Don't panic prematurely. The advertisers have all these developments
can of course anticipate. They show this in their advertising with vision,
how Winterthur customers can continue to benefit from the
be close to their insurer at all times. Hitchhiking to Paris
is the solution. And not in the small print - as with
insurance companies - but large on the poster is added: "Tickets too expensive -
Finally living the dreams of youth." Whether the call to emigrate also
Winterthur employees is not the subject of this article.
to be pondered further. (pan)
