Hygiene Signal has stood for reliable caries protection in this country for over 40 years. The Hesskiss creatives have developed a special Easter motif as part of Signal's current image campaign, which surprisingly implements the additional functions of the various toothpastes: Namely, a chocolate Easter bunny advertising the anti-caries. Like all the foods used in the campaign, it is bitten in two places so that, in addition to the general protection against tooth decay, these two bites can also be used to communicate the respective additional function in a surprising way. The ad will appear in the SonntagsBlick magazine on Easter Sunday.

 
Dental care For more than 40 years, Signal has stood for reliable caries protection here in Germany. Over time, the red stripes have evolved into a wide range of dental care products. Today, the right solution for daily dental care can be found for every need. Since March 2005, Signal has also included the former Mentadent toothpastes and brushes, which remain under the Signal name. For Signal's current image campaign, the creatives from HessKiss have surprisingly implemented Signal's protective function with crisp food eye-catchers that not only look good, but are also closely linked to the additional functions. The chocolate used in Anti-Caries, for example, naturally stands for sweetness, the salmon roll in care&fresh for what is more problematic from a respiratory point of view, and the corn on the cob in Micro-Granuli for the well-known phenomenon that fibers get stuck between the teeth when the corn kernels are eaten.