Advertising from waste
The Winterthur-based agency +söhne Werbung operates in a climate-neutral manner for Deutsche Post and Nabholz. Sometimes, ideas are even brought to life using recycled materials.
They call themselves "Zurich's most creative provincial agency" - but they are anything but unworldly. For an international client such as Deutsche Post, +söhne have just been able to realize a special kind of gadget: A high-quality leather notebook was produced in a completely climate-neutral way. This means that all emissions generated during production were calculated and offset by benefiting an ecological project. The paper bears the FSC seal of approval and the leather was made from leather remnants.
High quality and environmentally friendly at the same time - this has long been a credo at Tobias Weber and Florian Ingold's agency. The two founded their agency in 2003 as a team of AD and CD. Today, the sons employ five people. They deliberately work in Winterthur because this cultural metropolis in Zurich is somewhat removed from the mainstream. What's more, they can easily cycle to work from their loft on the former Sulzer site. "+söhne are climate neutral" is emblazoned on their letterhead. And their entry in the leading non-profit foundation Myclimate.org has now also earned the sons this commission from Deutsche Post.
The goal of making advertising as environmentally friendly as possible was also the idea behind an assignment for Nabholz. In an old school gymnasium, +söhne breathed new life into "the oldest sports brand in the world". The focus was on classic gymnastics equipment such as the rings, the horizontal bar and the horse. These subjects became eye-catchers in an elegant fan, which is now being circulated as an unconventional fall/winter 09/10 catalog. A genuine linoleum gym floor serves as the front and back. The basic idea was to recycle real old floors, just like the trendy Freitag bags. However, as such a purist approach to the material would have been more expensive and probably also more harmful to the environment than printing new linoleum, the more cost-effective option has now been chosen. In return, the Winterthur-based company is paying a little more to Myclimate for this project. "However, we are not handing over money in the sense of trading indulgences," says Florian Ingold. "We want to be perceived as a committed climate-neutral agency."
Andreas Panzeri
High quality and environmentally friendly at the same time - this has long been a credo at Tobias Weber and Florian Ingold's agency. The two founded their agency in 2003 as a team of AD and CD. Today, the sons employ five people. They deliberately work in Winterthur because this cultural metropolis in Zurich is somewhat removed from the mainstream. What's more, they can easily cycle to work from their loft on the former Sulzer site. "+söhne are climate neutral" is emblazoned on their letterhead. And their entry in the leading non-profit foundation Myclimate.org has now also earned the sons this commission from Deutsche Post.
The goal of making advertising as environmentally friendly as possible was also the idea behind an assignment for Nabholz. In an old school gymnasium, +söhne breathed new life into "the oldest sports brand in the world". The focus was on classic gymnastics equipment such as the rings, the horizontal bar and the horse. These subjects became eye-catchers in an elegant fan, which is now being circulated as an unconventional fall/winter 09/10 catalog. A genuine linoleum gym floor serves as the front and back. The basic idea was to recycle real old floors, just like the trendy Freitag bags. However, as such a purist approach to the material would have been more expensive and probably also more harmful to the environment than printing new linoleum, the more cost-effective option has now been chosen. In return, the Winterthur-based company is paying a little more to Myclimate for this project. "However, we are not handing over money in the sense of trading indulgences," says Florian Ingold. "We want to be perceived as a committed climate-neutral agency."
Andreas Panzeri
