Advertising Week 9/2016: What you can expect

Advertising research

Two weeks ago, Wemf and Mediapulse announced the establishment of a joint venture for cross-genre media usage research under the project name "Swiss Media Data Hub". But how does this research work, when does it provide data, what is required, what does it cost and what problems does it solve?

Slide on the Gotthard

At the beginning of June, the opening of the Gotthard Base Tunnel is celebrated with a public festival at which the main sponsors present themselves from their best side with pavilions. The Dübendorf agency Hauser & Partner is responsible for Credit Suisse's appearance.

Solo for Four

Just under four weeks before the Swiss Dialog Marketing Prize is awarded, a Zurich agency is causing an international stir in dialog marketing: The advertising agency Four won the D-A-CH category at the German DDP and took two of the coveted awards, silver and bronze.

The future of marketing

Consumers have long since left the world of classic advertising messages, disgusted by an ever more intensive "more of the same". What to do?

Impact Check

We tell you how campaigns perform.

Offers for websites

Quotes for web projects are not always comparable. When a client puts a new website out to tender, it is quite possible that the price range of the bids received is wide. This can give the client the feeling that he is being ripped off by the more expensive providers. Does this feeling correspond to reality, what is the reason for the price differences?

Idea theft on the social web

All forms of creation are affected. Currently in focus because they are in demand on the social web and required by clients: Stories, videos and innovative media concepts. Beat Hürlimann asked Herbert Pfortmüller, a lawyer specializing in media, communication, entertainment and the arts, about the legal situation regarding the protection of ideas for Werbewoche.

Dogital talents

Digitalization has long since outgrown its infancy and is now an adult,
who - after overcoming a phase of rebellion - takes the leap into independence.

Head of the week: Advertiser of the fifth dimension

"Mr. and Mrs. Swiss are sitting on the sofa, wearing virtual reality goggles and experiencing a completely new view of reality and emotional worlds in their own worlds." This is where offline specialist and Creative Director Simon Hofer sees a possible future for advertising - a revolutionary change.