Advertising Week 8/2016: What awaits you

Advertising Week Advertiser of the Year

Get to know the three nominees - Dennis Lück, Thomas Wildberger and Livio Dainese - better and vote: Who is your Advertising Week Advertiser of the Year 2016?

Franz Julen: The secret sports star from the Matterhorn

He is one of the Methusalems in the ranks of Europe's CEOs: Franz Julen from Zermatt VS. He has led Intersport International Corporation (IIC) from Bern for 16 years. In 16 years, Julen has transformed Intersport into a successful brand.

Equipe: Promoting the entertainment factor more strongly

The Zurich agency Equipe - until recently known as Serranetga - has appointed Claude Eberhard as its new Executive Creative Director (ECD). In an interview with Werbewoche, he talks about his new role as creative head.

Swiss shortlist: Best of Content Marketing

This year's Best of Content Marketing (formerly Best of Corporate Publishing) in Munich, for which Werbewoche is a member of the jury, once again saw some very promising entries from Switzerland. We present the shortlist of Swiss entries here, but the award ceremony on June 16 in Hamburg will reveal who will win gold.

Collaborative Economy: Swisscom learns to share

It's not just technology start-ups, alternative movements and, of course, users who are discovering new opportunities as a result of the sharing trend. A major telecoms provider like Swisscom can also take advantage of it. Christina Taylor, Head of Human Centered Design at Swisscom, knows how a large company can share properly.

Data for creative advertising minds

Big data is on everyone's lips, but not yet on everyone's minds. Is there a path from data set to treasure trove of ideas? We asked the specialist Stefan Ropers, Managing Director Central Europe at Adobe.

Survey: Where is the Internet of Things?

The Internet of Things (IoT) has been hotly debated for several years. However, it seems that developments are stagnating or offer little added value. The IoT still has a long way to go, says Daniel Kästli, Senior Consultant at Namics. Experts from leading digital agencies explain where the Internet of Things stands today.

24 Programmatic Centric Media: The next big challenge

Major brands are increasingly moving in the direction of programmatic. "This year, programmatic advertising is definitely really taking off in Switzerland," says Michael Plate, Head of Platforms Agency Networks DACH/Google Germany: "Advertisers who don't invest together with their agency partners risk falling behind their competitors."

Head of the week: Mister Digital

Sandro Albin has spent his entire career to date in digital transformation and has been CEO of Adwebster for the past year. Now he is launching his own company.

Millennials: on their way to power

If you want to stay ahead in the advertising market, you have to adapt to Generation Y. They have completely new expectations and are revolutionizing advertising. But what makes this generation tick and how can you inspire them?