Advertising Week 23/2015: The topics
The bells have never sounded sweeter. And the topics of Advertising Week have rarely been more interesting.
The creative ranking of Werbewoche
The detailed list of the top 10: Who performed how in which competition?
Newspaper subscriptions 2016: surcharges far above inflation
As of 2016, two out of three daily and weekly newspapers are once again increasing their subscription rates - in some cases massively. E-paper and digital subscriptions are also increasing. This shows that Publishers believe that there is still a lot to be gained from subscribers.
It will be loud and rough
The No Billag initiative has been submitted. The SRG remains under fire, but the media industry is in the same boat. Column by Hans Stutz.
Urgently needed New Year's resolutions
Theophil Butz reveals what you can do to avoid being grumbled at in his column. A review of the year.
The future of the brand
Digital thinking is becoming an increasingly important part of any branding strategy. Werbewoche spoke to two branding experts in Shanghai and Amsterdam about digital brand management and online brand identity.
Trend barometer 2016: Video and content are hot, apps are dead
Werbewoche spoke to Bernhard Herzig, CEO of Maxomedia, and Simon Muster, Head of Consulting at Maxomedia, about the most important developments in 2015 and possible trends for 2016. Tenor: Video moving images, data-driven creativity and targeted content management will bring us an exciting next year.
Activate the brain - advertise better, advertise limbically
The fulfillment of a long-cherished wish seems to be approaching: the wish to invalidate Henry Ford's saying that half of every advertising budget is money thrown out of the window. Will this wish soon come true? At least if Martin Amann from the Institute for Limbic Communication has his way... Big interview.
Head of the week: Markus Wiegand
When he took over as editor-in-chief of the newly launched Schweizer Journalist in 2005, Markus Wiegand had no idea about the Swiss media industry. After ten years, he is leaving an established industry magazine.
I am also a playroom
Beat Hürlimann: Playfully creating the perfect user experience with origami, Lego and slates.
Plus: Columns by Imre Sinka, Manuel P. Nappo, Axel Eckstein; 13 questions for Jörg Bewersdorff; Shortlist: Publicitas @ Newsbar, Zurich and much more.
