Werbeweischer strengthens the sales team
By hiring new sales experts, Werbeweischer is strengthening both its national and local sales activities. Adriano Fernandes is the new Director of National Sales.
The media expert has been working on the sales team at Werbeweischer since September 2012 (Werbewoche.ch reported). Christian Grass will assume the position of Senior Manager, National Sales. The 47-year-old, who holds a degree in sociology and is a communications expert, will be responsible not only for managing and expanding the client portfolio but also for strengthening the integration of traditional billboard advertising with digital touchpoints and below-the-line initiatives.
As Local Sales Manager, Claudia Kupferschmied serves clients in the cantons of Bern, Solothurn, and Basel. Kupferschmied has several years of experience in media sales, including as a client consultant at Publicitas and Espace Media.
