Advertising bans: Letters to 3000 parliamentarians

The alliance against advertising bans, which was formed in December by around 20 industry associations, is taking action, and this week Swiss Advertising (SW) is sending out a set of eight arguments against advertising bans on its behalf. It is addressed to all of Switzerland's 3,000 or so cantonal parliamentarians. The set of arguments is based on a paper presented by the SW last fall. It was sent for internal consultation and translated into French and Italian before being sent to the politicians. The argumentation can be found at www.werbewoche.ch in the "Worth knowing" section.