Advertising revenue rises 14.3 percent in December

As the December data from the Advertising Index Switzerland (AIS) show, December was a strong month for advertising. Revenue totaled 340 million francs, representing a 14.3 percent increase compared to the same month last year.  
The following industries have invested significantly more in advertising than they did in December of the previous year:
– Traffic + 53 percent

– Cosmetics/Personal Care + 38.8 percent
– Pharmaceuticals/Healthcare + 27.3 percent
– Politics/Economy/Government/Industry + 23.3 percent
– Watches/Jewelry + 23.0 percent
– Finance/Insurance + 21.6 percent
– Tobacco products + 20.7 percent
– Clothing/Shoes + 14.8 percent
– Media + 13.0 percent
– Tourism/Leisure + 12.3 percent
– Eyewear/Photography/Optics/Hearing + 11.9 percent
– Housing/Home + 11.8 percent
– Food + 11.5 percent
– Beverages + 10.5 percent
 
The only industry that invested less was this one:
 
– Services – 18.6 percent
 
Advertising spending in other industries fluctuated by no more than 10 percent above or below the advertising spending for the same month of the previous year. Detailed data is available for download at Wemf.ch.