Advertising sales increased in March

Market research Swiss advertising sales rose by 2.5 percent in March. According to the Advertising Index Switzerland, a total of CHF 334.272 million was invested, with significantly more advertising than in March of the previous year in the retail (+17.8%), clothing/shoes (+12.7%), culture/leisure (+24.1%) and consumer electronics/photo/watches (+11.3%) sectors. Savings were made in office supplies (-29%) and administration/politics (-28.2%). The remaining sectors were at most 10 percent above or below the previous year