Advertising sales down 1.4 percent in February

According to the figures published on Tuesday by Wemf's AIS Advertising Index Switzerland, advertising sales (excluding online advertising) fell by 1.4% year-on-year to CHF 256 million. The following sectors recorded significantly higher advertising expenditure: Tobacco products (+57.8 percent), watches/jewelry (+30.2 percent), consumer electronics/photo/optics/hearing (+22.3 percent), office/IT (+19.3 percent), transport (+16.9 percent) and media (+15.8 percent). The following sectors invested less: Cosmetics/personal care (-24.6 percent), pharmaceuticals/health (-23.9 percent), clothing/shoes (-21.2 percent), tourism/leisure (-17.2 percent), telecommunications/Internet (-15.1 percent), retail (-14.2 percent) and services (-13.6 percent). All other sectors' investments were 10 percent above or below the advertising expenditure of the same month in the previous year, and data for the new advertising medium AdScreen is now also available in the AIS Advertising Index Switzerland. The published data shows the published gross value including freespace. The data is recorded in the same way as the online and poster data. The overview of the advertising month of February by sector and media is available free of charge at www.wemf.ch.