Advertising sales down in February

Market data The new Advertising Index Switzerland (AIS) advertising sales statistics show a decline in gross expenditure of 3.6% in February, with advertising worth CHF 250.15 million placed in total, according to the AG für Werbemedienforschung (Wemf). 9 of the 14 client categories in the AIS invested less than in the same month last year. The media (down 24.6 percent) made the biggest savings, followed by clothing/shoes (17.3 percent), consumer electronics/photography/watches (15.7 percent) and transport (14.6 percent). The telecommunications (+36.4%) and office supplies (+23.1%) sectors recorded significantly higher advertising expenditure. The other categories were at most 10% above or below the previous year's figures.