Advertising sales up in August
The Advertising Index Switzerland stands at 101.3 points. It has remained stable compared to the previous month.
The Advertising Index Switzerland (AIS) stood at 101.3 points in August. Compared to the previous month, the index
remained stable. Advertising sales in August amounted to
Data from the AG für Werbemedienforschung (Wemf) CHF 220 million
and grew by 1.7 % compared to the previous year. Significantly higher
advertising expenditure than in the previous year, the sectors
Services (+88.8 %), Administration/Politics (+72.3 %), Residential/Home
(+41.5 %) and Telecommunications (+40.0 %). The following areas
invested less intensively this year: media (-34.5 %),
clothing (-28.8 %), office supplies (-24.7 %) and transport (-23.5 %). The
Overview of advertising sales in August by sector and
Media is available free of charge at Wemf.ch
available. Wemf now also offers a graphic showing the advertising expenditure
of the overall market 2003-2005.
remained stable. Advertising sales in August amounted to
Data from the AG für Werbemedienforschung (Wemf) CHF 220 million
and grew by 1.7 % compared to the previous year. Significantly higher
advertising expenditure than in the previous year, the sectors
Services (+88.8 %), Administration/Politics (+72.3 %), Residential/Home
(+41.5 %) and Telecommunications (+40.0 %). The following areas
invested less intensively this year: media (-34.5 %),
clothing (-28.8 %), office supplies (-24.7 %) and transport (-23.5 %). The
Overview of advertising sales in August by sector and
Media is available free of charge at Wemf.ch
available. Wemf now also offers a graphic showing the advertising expenditure
of the overall market 2003-2005.
