Advertising revenue up on previous year

Swiss advertising sales in May 2006 - including online advertising - amounted to 368 million Swiss francs, an increase of 8.4 percent compared to the same month last year. The Advertising Index Switzerland (AIS), which is available free of charge on the WEMF website, shows that advertising expenditure was significantly higher than in the previous year, particularly in the services (up 26.4 percent), beverages (up 20.8 percent) and transport (up 18.3 percent) sectors. The telecommunications, clothing, tourism and retail sectors also invested more. The tobacco industry in particular cut back on investments (down 52.1%).