Advertising city: campaign for Radio Life Channel
Werbestadt has created a campaign for ERF-Medien's Radio Life Channel. The goal is to generate interest and introduce the medium to a new potential audience.
ERF Media, based in Pfäffikon, explicitly requested series of advertisements and posters, which can be expanded over the coming months with additional subjects and slogans, according to a statement. In the first series, three clichés are to be addressed in a tongue-in-cheek manner, which will be broken up with Radio Life Channel: For example, a short, concise statement makes it clear why young people spend the evening back at home.
The follow-up series shows why open-air fans or churchgoers now no longer have to wait, but can get their money's worth around the clock every day. Both poster series rely on sparingly used, meaningful text.
Responsible at ERF Media: Verena Birchler, Communications Manager. Responsible at advertising city: Nicolas Kesper (idea and text), Eva Kesper-Wegelin (graphic design).
