Advertiser Harbeke communicates for x-hoch-Herz
Migros-Kulturprozent aims to promote volunteer work among young people through the "x-hoch-Herz" competition.
According to the Federal Statistical Office, 15 to 24-year-olds do by far the least voluntary work. To change this, Migros Culture Percentage is launching the x-high-heart competition for school classes. The Zurich agency Weber Harbeke has designed the website and is now supporting the competition with advertising materials such as flyers, postcards and information brochures. We are looking for projects from 1st to 9th grade with a social, ecological or charitable character that benefit individuals, communities or non-profit organizations. The closing date for entries is February 16, 2007. x-hoch-herz is intended by Migros Culture Percentage to encourage school projects in the field of volunteering and at the same time to draw attention to the educational program Service Learning, according to the website. The learning and teaching concept is based on the conviction that voluntary work in the community is indispensable for social development.
