Advertising without borders

 
Company At Attilio Meyer AG, everything revolves around advertising and presentation materials. "Nothing is impossible" is the credo of the family business. 
Attilio and Elsa Meyer already had their sights set on the image as an advertising medium when they set up their own business with a photo laboratory in 1945. Today, Attilio Meyer AG employs around 50 people. Customers come from practically all sectors. The company is able to meet all image-related needs. This applies not only to image printing on a wide range of materials, but also to the various presentation options. This is what sets Attilio Meyer AG apart from its competitors. Image-related servicesSpectacular façade cladding, attractive illuminated advertising, modern lettering systems, unusual displays and awnings - the stuff advertising dreams are made of today has many faces. Marco A. Meyer knows them all. Having joined his parents' company in 1961, he has experienced the rapid development in the image sector at first hand. Today, together with his wife Monika, he only performs selective management tasks in the general company for digital large-format printing and illuminated advertising. The generational change at the Meyers is practically complete. Daughter Marina and son Marc manage production independently. Marina M. Meyer is responsible for work preparation and image production, Marc A. Meyer for light box and metal construction.
Everything from a single sourceUnlike its competitors, Attilio Meyer AG has integrated metal construction into the company as an independent department. For Marco A. Meyer, this was a forward-looking decision. "This puts us in a position to offer customers complete solutions from a single source, from the initial idea through to complete production and on-site assembly." A modern infrastructure and a well-trained team of employees, consisting of advertising technology designers, seamstresses, saddlers, locksmiths, plumbers, electricians and metalworkers, are available for this purpose. Customers also benefit from the comprehensive expertise and many years of experience in the individual areas. "It is the professional mix of different service areas that defines our profile," says son Marc A. Meyer. Today, many different advertising and presentation solutions are used in a single property. One example of this is shopping centers, where visitors encounter customer guidance systems, illuminated lettering, advertising flags, large posters and displays. Giant posters and light boxes also need to be professionally installed and maintained. Customers appreciate it when a contact person is available to whom they can turn with any questions.
Spacious new buildingBecause the company was literally bursting at the seams at its old production site in Bertschikon, the decision was made two years ago to build a new building on a greenfield site. An ultra-modern two-storey production building for advertising materials, equipped with the latest technology, was built on an area of approx. 5300 m2. The company moved into its new headquarters at Industriestrasse 57 in Gossau/ZH in February 2008. A 1600 m2 land reserve is available for further expansion, which is to be completed in a second stage by 2011.
High quality at favorable conditionsThe outdoor advertising projects realized by Attilio Meyer AG cannot usually be overlooked. Giant posters on facades, illuminated lettering on buildings or printed truck tarpaulins attract the desired attention. One of the particularly spectacular projects is the 7500 m2 megaposter that was used to cover part of the façade of the Glattzentrum. In the display sector, the company concentrates mainly on the processing of metal and Plexiglas. In addition to customer-specific orders, an in-house developed display line is also produced.
Asia-line.ch "After realizing that the market was flooded with inexpensive imitation products from Asia, we decided to stop investing in our own display line and instead purchase our own products in China. We now have various mobile support systems, illuminated panels and snap frames manufactured in China and sell them under the name Asia-line. "All products are strictly controlled by us and improved, adapted and reworked if necessary. The customer benefits from a lower price with the same high quality," says Marco A. Meyer. Because better conditions can be achieved by purchasing larger quantities, Attilio Meyer AG was able to convince nine competitors of the benefits of a joint purchasing partnership. A system that has now proven its worth.
The Meyers describe the trend towards fabric image printing - digital printing on various materials - with the associated different presentation options as the most important area in the company today. Without metal construction, which was integrated with the production of light boxes, the company would not have been able to develop to its current size, they are convinced. To this end, the company has invested heavily. Last year alone, one million Swiss francs were invested in a modern flatbed printer and a waterjet cutting system. The materials used in advertising are becoming increasingly diverse. "We are seeing a trend towards fabric printing and want to specialize in this, among other things," explains Marina M. Meyer. Today, fabric advertising materials are mainly used as flags, sails, in store and trade fair construction and create a particularly pleasant atmosphere. It is also possible to backlight the motifs on the transparent advertising media.
Fabric printing is a very complex process. "In recent years, digital printing technology has been greatly improved so that we can now offer customers the highest print quality, even on fabric," says Marina M. Meyer. With the flatbed and roll printer, it is possible to print on different materials such as fabrics, woven fabrics, vinyl, leather, glass and much more up to a material thickness of 100 mm, so that there is also a very high degree of flexibility on the material side. The water jet cutter also enables customized design. It can be used to process materials such as metal, Plexiglas, stone, but also plastics and rubber. Depending on the order, letters, figures or other shapes can be produced from such materials.
In order to stand out from the multitude of different advertising materials, the demands on design and production are increasing. "As a family business with a full service, we are very flexible and able to realize even unusual ideas. This presents us with new challenges every day and is part of our success strategy," concludes Marco A. Meyer.
Sabine Flaxman
 
 
Attilio Meyer AG Digital printing & illuminated advertising
Industriestrasse 57, 8625 Gossau ZH
Range of services: digital printing, advertising technology, illuminated advertising, metal construction, installation, service and maintenance
[email protected]