Advertising market development better than expected
Sales in the Swiss media market appear to be developing better than expected in the current financial year. Tamedia CEO Martin Kall commented on declining sales and forecasts.
In the first few months of this year, sales did indeed fall, but less sharply than forecast. According to Handelszeitung, Kall told the financial portal Cash that he had expected a decline of around 10 percent. Although the trend was there, it was no longer quite as negative as last year.
www.handelszeitung.ch
www.handelszeitung.ch
