Advertising market at annual high in October
The Swiss advertising market achieved its best result of the year so far in October. With gross advertising spending of 773 million Swiss francs, last month was the strongest month for advertising so far in 2022, surpassing March. The weakest month to date was July, with 399.8 million.
Compared to the same month last year, the October figure represents an increase of 19.6 percent, and compared to the previous month of September, it is plus 20.4 percent, as Media Focus announced on Monday evening. Before the Christmas business, the 2022 advertising print is thus at a total of 5.41 billion gross francs and thus almost 28 percent higher than in 2021.
With 86.7 million Swiss francs, the retail trade remained in first place among all sectors. By contrast, the biggest increase in advertising print was recorded by the energy sector (+74%), thanks to DETEC's energy-saving campaign. According to the data, only three sectors reduced their advertising print in the month under review: Cleaning, Cosmetics & Toiletries and Digital & Household. (SDA)
