Advertising innovation: singing toilet
The communication design company Face launches an an unusual campaign for a prostate medication from Bioforce.
The communication design company Face launches
an unusual campaign for a prostate drug from Bioforce. In the
As part of a campaign, around 330 public toilets will be equipped with a
acoustic element called "Soundpee", which is activated when it comes into contact with
the urine stream makes an appreciative "Olé" sound. This
technology was developed by Swiss fighter pilot Josua Inderbitzin
who also filed a patent application. The
The new form of advertising is intended to address the taboo subject of
prostate disease. "The campaign is brand new,
but we have received a few responses - some people
were probably frightened, others find the idea funny," says
Face woman Loredana De Luca on the reaction of the first users. Bioforce
currently also advertises its product in ladies' toilets - but there
without singing targets.
an unusual campaign for a prostate drug from Bioforce. In the
As part of a campaign, around 330 public toilets will be equipped with a
acoustic element called "Soundpee", which is activated when it comes into contact with
the urine stream makes an appreciative "Olé" sound. This
technology was developed by Swiss fighter pilot Josua Inderbitzin
who also filed a patent application. The
The new form of advertising is intended to address the taboo subject of
prostate disease. "The campaign is brand new,
but we have received a few responses - some people
were probably frightened, others find the idea funny," says
Face woman Loredana De Luca on the reaction of the first users. Bioforce
currently also advertises its product in ladies' toilets - but there
without singing targets.
