Advertising pressure rose slightly overall in 2008
As Media Focus reported on Wednesday, the Swiss advertising market grew slightly overall in 2008 thanks to strong results at the beginning of the year. Advertising spending rose by 2.6 percent to 3.95 billion francs.
As Media Focus announced on Wednesday, the Swiss advertising market grew slightly overall in 2008 thanks to good results at the beginning of the year. Advertising pressure increased by 2.6 percent to 3.95 billion Swiss francs. The advertising and media research company announced on Wednesday that this puts 2008 in the middle of the 10-year analysis. Advertising pressure was recorded in the print, television, radio, poster, cinema, teletext and Internet sectors.
However, December brought a decline of 1.1%. However, there were no clear signs of the recession spilling over into the advertising industry. With the third consecutive month of decline, television could be identified as the first victim of dwindling advertising budgets.
For the year as a whole, cinemas lost the most ground with a drop of 10%. The three biggest advertisers in the last month of the year were Coop, Migros and L'Oréal.
However, December brought a decline of 1.1%. However, there were no clear signs of the recession spilling over into the advertising industry. With the third consecutive month of decline, television could be identified as the first victim of dwindling advertising budgets.
For the year as a whole, cinemas lost the most ground with a drop of 10%. The three biggest advertisers in the last month of the year were Coop, Migros and L'Oréal.
