Advertising print: Internet at a new high
The Goldbach Index (Gemi) figures for February 2015 show: Advertising pressure on the internet reached a new high of 780 points. Radio also saw a slight increase. Overall, electronic media and the market as a whole remained stable.
Thanks to a striking increase of twelve points, the Goldbach Index for the Internet sector jumped from 768 to an all-time high of 780 points. Alexander Horrolt, Managing Director
of Goldbach Audience, sees the general pent-up demand of the digital market in Switzerland as the main reason. "The next few months will show whether the figures in February were also influenced by short-term shifts as a result of budget cuts following the discontinuation of the minimum euro-franc exchange rate."
After two months of declining values, the radio segment increased by four points compared to the previous month, reaching 402 points. The advertising pressure for digital out of home also increased by two points and consolidated at a value of 675 points. TV (from 653 to 651 points) and teletext (from 49 to 48 points) declined slightly. Overall, the result for electronic media as a whole was identical to the previous month at 649 points. At 238 points, the overall market was also at the same level as in January 2015.
