Advertising boom continues
The advertising industry continued to gain momentum at the end of last year. The figures compiled by Goldbach Medien and Wemf for November show some major leaps in growth.
The advertising industry continued to gain momentum at the end of last year. The figures compiled by Goldbach Medien and Wemf for November show some major leaps in growth.
The Goldbach Electronic Media Index (GEMI) once again shows a jump in growth for electronic advertising media: for November, the index shows an overall increase of six index points. All media grew by a total of three points in November. The index is based on the data published by Media Focus for advertising investments in Switzerland and Wemf's advertising expenditure statistics for Adscreen with index 100 in December 2004.
Investments in ad screen advertising grew the most, namely by 12 points to 226. Internet advertising also increased strongly, with the index jumping by 11 points to 247. Television advertising also increased, with values climbing by eight points to 352. Teletext even benefited from the favourable economic climate, rising by five points to 145 after a long dry spell. Radio advertising was the only area to record no growth, with values remaining at 250 points.
Consumer electronics as a driving force
The figures from Wemf also paint a positive picture: advertising sales in the Swiss media reached CHF 410 million in November. This represents a year-on-year increase of 13.4%. The consumer electronics sector saw particularly strong growth of 44.8%, clothing 40.8% and the media 40.5%. The cosmetics, transport, telecommunications and beverages sectors also all recorded growth rates of well over 20%. Only the pharmaceutical sector invested less, recording a drop of 12.8%. The monthly Wemf survey is based on sales figures from print, TV, billboard, radio, cinema, teletext, online advertising and Adscreen.
The Goldbach Electronic Media Index (GEMI) once again shows a jump in growth for electronic advertising media: for November, the index shows an overall increase of six index points. All media grew by a total of three points in November. The index is based on the data published by Media Focus for advertising investments in Switzerland and Wemf's advertising expenditure statistics for Adscreen with index 100 in December 2004.
Investments in ad screen advertising grew the most, namely by 12 points to 226. Internet advertising also increased strongly, with the index jumping by 11 points to 247. Television advertising also increased, with values climbing by eight points to 352. Teletext even benefited from the favourable economic climate, rising by five points to 145 after a long dry spell. Radio advertising was the only area to record no growth, with values remaining at 250 points.
Consumer electronics as a driving force
The figures from Wemf also paint a positive picture: advertising sales in the Swiss media reached CHF 410 million in November. This represents a year-on-year increase of 13.4%. The consumer electronics sector saw particularly strong growth of 44.8%, clothing 40.8% and the media 40.5%. The cosmetics, transport, telecommunications and beverages sectors also all recorded growth rates of well over 20%. Only the pharmaceutical sector invested less, recording a drop of 12.8%. The monthly Wemf survey is based on sales figures from print, TV, billboard, radio, cinema, teletext, online advertising and Adscreen.
