Advertising spending grew in October
Gross advertising investment increased by 5.3 % in October 2005.
Gross advertising expenditure in October
2005 increased by 5.3 % compared to the same period of the previous year and
344.6 million francs, according to the statistics of the
market researcher Media Focus shows. The biggest gains were made by
Transport (+50 %), clothing (+49.9 %), finance (+35 %),
Household items (+29.4 %) and watches/jewelry (+26 %). Significantly less
was invested in advertising by the markets IT (-33.1 %), Cleaning
(-33 %) and consumer electronics (-23.6 %).
2005 increased by 5.3 % compared to the same period of the previous year and
344.6 million francs, according to the statistics of the
market researcher Media Focus shows. The biggest gains were made by
Transport (+50 %), clothing (+49.9 %), finance (+35 %),
Household items (+29.4 %) and watches/jewelry (+26 %). Significantly less
was invested in advertising by the markets IT (-33.1 %), Cleaning
(-33 %) and consumer electronics (-23.6 %).
