Advertising spending up in April
The Swiss advertising market grew slightly in April. Compared with the same month last year, advertising spending increased by 1.5 percent. According to Media Focus’s calculations, total spending amounted to 419.7 million Swiss francs.
At 14.7 percent, the increase in advertising expenditure to promote food products was particularly striking. This was attributable, among other things, to the milk processor Emmi, which made a significant contribution to the increase in advertising for its new product Jogurtpur (Werbewoche.ch reported) moved up to the top ten advertisers in Switzerland in April. Jogurtpur came fourth in the ranking of the most advertised products, as Media Focus further announced on Tuesday. According to the report, McDonald's restaurants, Swisscom TV and the Ford Focus were the only products to see more advertising. Adding up the first four months, 2013 advertising sales were down 0.2 percent year-on-year. (SDA)
You can find the Media Focus Trend Report April 2013 under this link (PDF).
