Advertising expenditure increased in August
The transportation sector, for example, was particularly generous with its spending, posting an increase of 100.3 %.
The advertising month of August was
previous year by 4.4 %. The cumulative increase in 2005 as at August was
3.2 %. For example, the following sectors were particularly eager to spend
Traffic with an increase of 100.3 %. Consumer electronics
(+37 %), IT (+34.7 %), furnishings and furniture (+30.3 %), tourism (+27.8 %)
and Telecommunications (+24.2 %) grew strongly compared to the previous year.
in the second quarter. However, the energy industry held up well with a decline of 65.8 %.
sharply. Advertising expenditure in the clothing and tobacco sectors
fell by 35.7 % and 26.9 % respectively. The vehicle industry also invested
The decline was rather small compared to last year and amounted to 17.8 %.
In August, Media Focus completed the recording of self-promotion by media
set retroactively. As this eliminates the filler displays, the
the development of the overall market even more meaningful.
previous year by 4.4 %. The cumulative increase in 2005 as at August was
3.2 %. For example, the following sectors were particularly eager to spend
Traffic with an increase of 100.3 %. Consumer electronics
(+37 %), IT (+34.7 %), furnishings and furniture (+30.3 %), tourism (+27.8 %)
and Telecommunications (+24.2 %) grew strongly compared to the previous year.
in the second quarter. However, the energy industry held up well with a decline of 65.8 %.
sharply. Advertising expenditure in the clothing and tobacco sectors
fell by 35.7 % and 26.9 % respectively. The vehicle industry also invested
The decline was rather small compared to last year and amounted to 17.8 %.
In August, Media Focus completed the recording of self-promotion by media
set retroactively. As this eliminates the filler displays, the
the development of the overall market even more meaningful.
