Advertising agency shows low-cost health for PharmaSuisse

In this year's image campaign for the Swiss Pharmacists' Association PharmaSuisse, the Zurich-based agency Werbeanstalt Schweiz is focusing on the upheaval in the healthcare system and the role of pharmacies in this process. According to a press release from the agency, the fact that pharmacies provide important services for all premium payers and thus reduce healthcare costs has not been sufficiently recognized in the discussion about reforms in the healthcare system. At the heart of the nationwide campaign is the new pharmacy cross, which is integrated into various well-known objects: on a five-franc coin with the message "Health made affordable", on a Swiss passport with "Personal and genuine", on a pocket knife with "Effectiveness sharply controlled" and on a football shirt with "Fair play in healthcare". With this campaign, the Swiss Advertising Agency wants to clearly differentiate the member pharmacies of the umbrella organization PharmaSuisse from discounters that would unilaterally boost the consumption of medicines with small consultation services and high prices.
Responsible at PharmaSuisse: Marcel Wyler, Head of Communication & Marketing. Responsible at Werbeanstalt Schweiz: Strategy: Reto Dürrenberger; CD: Sarah Hiltebrand; Text/Concept: Michael Manzardo; Graphics: Sarah Erni; Consulting: Reto Dürrenberger, Sonja Geissmann; DTP: Andi Laub; Photography: Aldo Todaro; Image processing: Pixelprinz.