Advertising agency: Soft advertising for Weleda
The advertising agency has created a campaign for Weleda to promote its Combudoron medication. The campaign is designed to highlight the gentle nature of holistic medicine.
To visualize the naturalness of the product, the advertising agency relied on a calm, atmospheric visual language. Amidst the medicinal plants contained in the product, the product symbolically grows out of a handful of earth. The key visual is used on F200 posters, roll-ups at the POS, streetcar trailers, advertisements, a promotion card and carrier bags. An online competition on the Internet rounds off the classic advertising measures.
Responsible at Weleda, Arlesheim: Andrea Meyer (Group Brand Manager Pharma), Franziska Niedermann (Brand Manager Pharma). Responsible Advertising Agency, Switzerland: Reto Dürrenberger (Strategy), Sarah Hiltebrand (CD), Michel Bozikovic (Text/Concept), Karin Beerli, Daniele Pucci 8 Art Direction), Reto Dürrenberger, Martin Wyss (Consulting), Andi Laub (DTP), Rohner Retouche (Image Editing).
