Advertising agency with macabre campaign for Lung League Zurich
Using images of restaurant patrons who were killed by the Mafia in the 1920s and 1930s, the Zurich Lung League aims to educate people about the dangers of secondhand smoke. The Swiss Advertising Agency is responsible for the campaign.
For the next three weeks, the new prevention campaign of the Lung League will be on display in the canton of Zurich. The subjects, created by the Swiss advertising agency, show archive photos of people in the USA who were killed by the Mafia in restaurants in the 1920s and 1930s. Accompanied by the headline "Passive smoking also kills".
The provocative images are intended to deliberately shock and awaken the population, according to a media release from the advertising agency. It is too little known that the disease COPD, known as smoker's lung, is the third most common cause of death in this country after cardiovascular disease and cancer, and that passive smokers can also fall ill from it.
The agency obtained the licenses for the images directly from the Los Angeles Police Department. In addition to the posters, the free postcards "Cardsforfree" and below-the-line posters on garbage trucks of the city of Zurich are used as advertising media. The apt message on them: "Don't throw your life away!"
Responsible at the Lung League Zurich: Robert Zuber (Managing Director).
Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy, consulting), Sarah Hiltebrand (CD), Michael Manzardo (text/concept), Mike Surovka (AD assistant), Cilgia Lang (consulting), Andi Laub (DTP), Altamont (image editing).
The provocative images are intended to deliberately shock and awaken the population, according to a media release from the advertising agency. It is too little known that the disease COPD, known as smoker's lung, is the third most common cause of death in this country after cardiovascular disease and cancer, and that passive smokers can also fall ill from it.
The agency obtained the licenses for the images directly from the Los Angeles Police Department. In addition to the posters, the free postcards "Cardsforfree" and below-the-line posters on garbage trucks of the city of Zurich are used as advertising media. The apt message on them: "Don't throw your life away!"
Responsible at the Lung League Zurich: Robert Zuber (Managing Director).
Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy, consulting), Sarah Hiltebrand (CD), Michael Manzardo (text/concept), Mike Surovka (AD assistant), Cilgia Lang (consulting), Andi Laub (DTP), Altamont (image editing).
