Advertising agency with guerrilla campaign for Swiss youth hostels
The advertising agency took advantage of the beautiful weather over the weekend to carry out a guerrilla marketing campaign for its client. On Saturday and Sunday, they promoted the campaign using beach towels as advertising media at the well-attended public swimming pools.
The advertising agency took advantage of the beautiful weather over the weekend to carry out a guerrilla campaign for its customers. On Saturday and Sunday, bath towels were used as advertising media in popular locations - in the largest bathing establishments throughout Switzerland. 2000 bath towels were used and communicated the offer to the sun-hungry target group with an extremely high frequency of contact. In this way, the Swiss Youth Hostels effectively promoted their summer special offers and the address of the Nur-weg.ch website.
