Advertising agency: "Smart swimmers live longer".

At the same time, the campaign area was expanded to include eastern Switzerland and parts of central Switzerland in addition to the canton of Zurich. As last year, Werbeanstalt Schweiz is responsible for the conception and realization of the campaign. In addition to posters, information boards on scheduled boat piers and the bathing caps in signal colors that were already popular last year, flyers for skippers will also be used. The central communication tool is also the new, interactive Mobile sitewhich replaces the campaign website from last year. On smartphones and tablets, location-dependent information and tips on the individual bathing spots can be called up, and comments can be made. An emergency call function rounds out the service. A separate flyer in the form of a smartphone is used to draw attention to the mobile site in bathing establishments and at bathing places around the lakes located in the campaign area. The campaign will last until the end of the 2012 bathing season.

It is a joint campaign of the police corps of the city of Zurich, the cantons of Zurich, Schwyz, Glarus, Thurgau and Zug as well as the navigation control of the cantons of Zurich, St. Gallen and Glarus, SLRG Switzerland, Vereinigung private Fahrgastschifffahrt Zürichsee, Zürichsee Schifffahrtsgesellschaft ZSG, Sportamt Zürich, VSSU, Schweiz. Schifffahrtsgesellschaft Untersee & Rein and Zürichsee-Fähre Horgen-Meilen.

> Advertising agency draws attention to dangers in the water with prevention campaign

Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Beat Fedier, Michel Bozikovic (text/concept), Karin Beerli, Daniele Pucci (AD), Reto Dürrenberger, Martin Wyss (consulting), Andi Laub (DTP), Tobias Stahel (photography), Felix Schregenberger (image editing).