Advertising agency for the Lung League: roadshow against COPD
To mark the start of the nationwide smoking ban, the Zurich Lung League is launching the «COPD on Tour» roadshow. It will travel throughout Switzerland for two years, providing visitors with information about this lung disease.
By means of various health tests such as lung function measurement, body fat and muscle measurement or measurement of oxygen saturation, visitors also receive information about their state of health and their personal risk of COPD. The Swiss Advertising Agency has implemented this prevention campaign in terms of communication. Posters, advertisements, various brochures, POS materials, a tour bus and a campaign website were used as advertising media.
