Advertising agency produces first work for Sandoz International
The advertising agency has completed initial work for Sandoz International. The result is advertisements and brochures in English and German, in which the new client from Germany is positioned as a pioneer in the production of so-called "bioimilars".
The advertising agency has completed initial work for Sandoz International. The result is advertisements and brochures in English and German, in which the new client from Germany is positioned as a pioneer in the production of so-called "bioimilars".
The headline reads: "One small step for us, but one giant leap for mankind", reminiscent of Neil Armstrong's words in 1969. The banner "Biosimilars. Pioneered by Sandoz." positions the sender accordingly at the end.
"Biosimilars" are follow-on preparations of existing biopharmaceuticals, whose importance is increasing worldwide: currently, more than a third of all drugs in development are biotechnology-based. In the coming years, expensive "therapeutic proteins" will also be made available to a wide range of patients as biosimilars.
Responsible at the advertising agency: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Michael Manzardo (text, concept), Sarah Erni (graphics), Michael Ottinger (consulting), Andi Laub (DTP). Image editing: Felix Schregenberger.
The headline reads: "One small step for us, but one giant leap for mankind", reminiscent of Neil Armstrong's words in 1969. The banner "Biosimilars. Pioneered by Sandoz." positions the sender accordingly at the end.
"Biosimilars" are follow-on preparations of existing biopharmaceuticals, whose importance is increasing worldwide: currently, more than a third of all drugs in development are biotechnology-based. In the coming years, expensive "therapeutic proteins" will also be made available to a wide range of patients as biosimilars.
Responsible at the advertising agency: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Michael Manzardo (text, concept), Sarah Erni (graphics), Michael Ottinger (consulting), Andi Laub (DTP). Image editing: Felix Schregenberger.
