Advertising agency: The Le Chef made the boss

Le Chef was opened back in 2009 by Fred Tschanz, who passed away last year. Le Chef was Tschanz's last prank and a long-awaited boyhood dream. Meta Hiltebrand has now brought the restaurant back to life and is thus the new chef at Le Chef, according to a statement on Friday.

The overall communicative appearance was realized by Werbeanstalt. The agency used a simple symbol, which is used in the entire appearance of the restaurant and in the communication and visualizes who is the boss at Le chef. And in keeping with her fumoir - where you can smoke and eat - and the right chef attitude, Meta sometimes enjoys a nice cigar in an elegant suit, as the images are meant to show.
In addition to the overall visual appearance, advertisements, posters, postcards, BTL measures and the website are used.

Responsible at Le Chef: Meta Hiltebrand. Responsible at advertising agency: Sarah Hiltebrand, Mike Surovka, Daniele Pucci, Katja Wölfel, Andi Laub, Sandra Städler, Ramona Romagnoli. Photography: Tobias Stahel. Styling: Monica Gilford. Image editing: Felix Schregenberger. Lithography: B.J.Y.L.D. Website programming: Marco Hiltbrunner.