Who wants to make it to the final?

 
Transport Jung von Matt celebrates SBB's elimination from Euro 08. 
It hurts to be knocked out of an important tournament. Even more so when it's the European Football Championship. Then there are no limits to the sadness. Normally.
Things look a little different when the European Championship takes place in a country where the railroad has an almost denser network than the safety net behind the goal. At least if this country can also offer such great excursion destinations as Switzerland. At least that's what the Jung von Matt/Limmat agency believes on behalf of its client SBB.
The creatives around the two CDs Alexander Jaggy and Lukas Frei are taking advantage of these circumstances for their continuation of SBB's Euro 08 campaign. In two motifs for a promotional offer, we see footballers who are almost rolling off the stretcher with joy at the early end of the tournament or who would love to hug the referee with the red card. One film shows an overjoyed penalty taker jumping for joy shortly after completely missing his shot.
The reason for the losers' joy is simple: if they don't hit the right corner in the goal, they can travel cheaply and comfortably to the most beautiful corners of Switzerland thanks to SBB. "Who wants to stand around in the stadium for long?" muses copywriter Livio Dainese. The motifs by AD Inken Rohweder can be seen immediately on billboards throughout Switzerland. The film, produced by On Line Video and Jingle Jungle, will be shown in public viewing areas, UBS arenas and on e-boards - of course only for spectators who are still there.
Andreas Panzeri