Who won first in Berlin?

Mr. Ehm, first of all, congratulations on your excellent reporting on the German Dialogue Marketing Award ceremony in Berlin, but unfortunately you made a tiny mistake: The D-A-CH category for international campaigns was only introduced last year. Which is why the claim that Lowe is "the first Swiss agency to win a medal for years" sounds somewhat bizarre. Moreover, back in 2004, when this category was first announced, Eugster Kommunikation, a genuinely Swiss agency (Persönlich), stood on the podium and received a bronze award for its boomerang. Who knows, maybe we'll see each other next year in Berlin, then you can buy me a beer.René Eugster, owner of the communications agency of the same name
in Rorschacherberg, on the article "Cheekiness wins" in WW 13/05.