Fewer advertising spaces booked with Google
The number of advertising spaces booked on Google has fallen again following the increase in February, while click prices have remained at a low level. This is shown by the March values of the Swiss Adex from Angelink yourposition.
The number of advertising spaces booked on Google has fallen again following the increase in February, while click prices have remained at a low level. This is shown by the March values of the Swiss Adex from Angelink yourposition.
According to Angelink yourposition, Google's advertising density fell to its lowest level in six months. However, this trend does not apply to all sectors. For example, recruitment agencies saw an increase of 14 ads, while bookstores saw 14 fewer ads than in February. Click prices remained virtually unchanged, rising by just two centimes to CHF 1.36 per click and thus remaining more or less at the record low.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
According to Angelink yourposition, Google's advertising density fell to its lowest level in six months. However, this trend does not apply to all sectors. For example, recruitment agencies saw an increase of 14 ads, while bookstores saw 14 fewer ads than in February. Click prices remained virtually unchanged, rising by just two centimes to CHF 1.36 per click and thus remaining more or less at the record low.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
