Fewer ads also in December

The Swiss press again suffered a decline in advertising volume in December, with newspapers losing 13.1% overall, with all parts of the country affected. Once again, only the small daily newspapers in German-speaking Switzerland recorded a significant increase (17.9 percent). The French and Italian weeklies as well as the free titles also saw a slight increase. The volume of job advertisements fell in all categories, on average by 33.8 percent. Magazines also suffered losses. Consumer magazines, women's magazines and TV guides lost over 20 percent. Business papers and special interest titles, on the other hand, increased.