Wemf: Fewer advertisements in September
Im September sind in den Schweizer Printmedien Inserate im Wert von 161.2 Millionen Franken geschaltet worden. Dies entspricht einer leichten Abnahme von 0.9 Prozent innert Jahresfrist.
Job ads fell particularly sharply in September to 12.8 million Swiss francs. This corresponds to a decrease of 13.7 percent. Real estate ads declined with a minus of 11.4 percent to 5.1 million francs. This writes the Wemf for Advertising Media Research in the current advertising statistics on Thursday.
In the case of commercial ads, which also include election ads, the decrease was 0.4 percent to 128.3 million Swiss francs. However, according to Wemf, the share of election ads in this category is not surveyed. Brochure inserts recorded an increase of just under 13 percent in September with 15.1 million Swiss francs.
Significantly more advertisements were published in the regional weekly press, with an increase of 9.3 percent. Likewise, the number of advertisements published in the Sunday press (+7 percent) and in the trade press (+2.5 percent) increased. Fewer advertisements appeared in the daily press (-1.7 percent), the general press (-5 percent), the special press (-2.3 percent) and the financial and business press (-0.2 percent).
