Wemf: Radio 105 appeals to hedonists
Free newspapers and certain private radio and television stations are particularly popular among active, extroverted hedonists. These findings are based on data from the MA Strategy Radar 2012. The study was published on Thursday.
Active, extraverted personalities with a pronounced brand awareness and a penchant for hedonism read free print media such as 20 Minuten Friday, Blick am Abend and 20 Minuten more often than average. Among paid magazines, Automobil Revue and Annabelle appeal to them the most. The national private radio station Radio 105 is extremely popular with this marketing-relevant target group, followed by Radio Energy Zurich and Radio Energy Bern. Public radio stations, on the other hand, reach them only below average.
Comedy Central ahead of MTV
Active, extraverted personalities who are characterized by a strong brand awareness and hedonistic character traits enjoy watching Comedy Central more than average. But the TV channels MTV, ProSieben and Nickelodeon are also very popular with this target group.
MA Strategy Radar 2012 online as of today
The data were collected as part of the Wemf intermedia study MA Strategy Radar 2012. The study makes it possible to link media and consumption data with psychographic characteristics and value attitudes. Marketing and media professionals can use the MA Strategy Radar to quickly and comprehensively analyze their target group and its media consumption in all relevant media genres. This makes it easier to determine the appropriate media mix for addressing the target group. The latest MA Strategy Radar publication is available online as of today.
