Wemf: Significantly more advertisements in September
After the slump a year ago, the Swiss press is once again earning more money from advertisements: In September, advertising revenue rose by 8.1 percent year-on-year to CHF 170.3 million. Job advertisements and commercial ads in particular were placed more frequently.
Income from job advertisements increased by 15.2 percent to CHF 14.8 million, as reported by Wemf AG für Werbemedienforschung on Monday. The print media took in 136.3 million francs with commercial/other advertisements, which corresponds to an increase of 7.8 percent. Brochure inserts worth CHF 13.5 million were placed, 9.4 percent more than a year ago. The only area where income was less lavish was in real estate advertising (-3.4% to CHF 5.7 million).
The Sunday and daily press felt the effects of the upturn in the advertising market, with sales up 11.9% and 7.5% respectively. The general press increased by 10.2 percent, while the trade press (10.5 percent) and specialty press (7.9 percent) also recorded strong growth. The regional weekly press recorded the lowest growth at +3.8 percent. Advertising revenues in the financial and business press stagnated.
The Sunday and daily press felt the effects of the upturn in the advertising market, with sales up 11.9% and 7.5% respectively. The general press increased by 10.2 percent, while the trade press (10.5 percent) and specialty press (7.9 percent) also recorded strong growth. The regional weekly press recorded the lowest growth at +3.8 percent. Advertising revenues in the financial and business press stagnated.
