Wemf updates Basic and Consumer

Mediaforschung The AG für Werbemedienforschung (Wemf) publishes an update for its studies Mach Basic 2002 and Mach Consumer 2002, adding two new cinema pools and two new print titles to the data published last fall. These are the large center pools "Lugano" and "St.Gallen" from Cinecom as well as NZZ am Sonntag and Weltwoche. Wemf carried out Mach-compatible media analyses for the two print titles. In this way, Wemf is meeting the market's demand for topicality, according to a press release.