Weltbild: Stefanie Heinzmann new brand ambassador
Stefanie Heinzmann is the new face of Weltbild Switzerland. With the 25-year-old Swiss pop and soul singer, the Olten-based mail-order media company hopes to appeal to a younger audience.
Weltbild Switzerland is delighted to have gained an exceptional ambassador with high recognition value for the traditional brand in the form of the Valais native, as detailed in a press release. "Stefanie Heinzmann embodies a hip, modern zeitgeist without denying her roots and down-to-earth attitude," says Rita Graf, Managing Director of Weltbild Switzerland. Graf therefore considers the collaboration and the signal it sends out to be absolutely appropriate. Weltbild Switzerland currently has 33 stores in German-speaking Switzerland. A regular customer base of over 300,000 households regularly makes use of the Weltbild range, which is also available via the online channel Weltbild.ch is distributed. With Stefanie Heinzmann as its figurehead, Weltbild Switzerland aims to appeal to a younger target group. The pop and soul artist will represent the Olten-based media mail order company in comprehensive campaigns. TV, radio and cinema commercials, print advertisements and activities at the point of sale and in online channels are planned.
