Weko approves acquisition of Goldbach by Tamedia
Strengthen position in the Swiss advertising market
With this strategic partnership, the Tamedia media group and the marketer Goldbach want to strengthen their position in the Swiss advertising market and at the same time expand their international business, particularly in the neighboring countries of Germany and Austria. Together, the two companies - in addition to the out-of-home provider Neo Advertising, in which Tamedia holds a majority stake - will be able to offer their customers high-reach advertising services on all channels.
Existing management continues to run the business
The Goldbach Group will continue to be managed independently by the existing management at its current headquarters in Küsnacht. CEO Michi Frank will join Tamedia's management board as an additional member. He is also pleased about the Weko's yes: "Together with Tamedia, we can continue to drive forward our growth strategy and meet the needs of our customers and partners even better in future. "In view of the postponed closing due to the in-depth review by the Weko, a second trading line was opened in May for the Goldbach shares tendered into the purchase offer. The second trading line will remain open until three trading days before completion of the offer.

